ABOUT WALK-ON NUTRITION

High-quality vitamins and supplements for those who bet on themselves.

At Walk-On Nutrition, we believe success isn’t given — it’s earned. Born from the relentless journey of a Division I walk-on football player who turned grit, faith, and purpose into a platform for others. Our brand is more than supplements — it's a movement.

Founded by Sam E. Williams, a former WalkOn turned scholarship athlete, entrepreneur, and faith-driven leader, Walk-On Nutrition was created to serve those who push beyond limits and rise through adversity. Sam’s path from walk-on, to key contributor on the University of South Alabama football team, is a testament to what’s possible when faith meets work ethic. Every formula, every capsule, and every batch we produce is rooted in that same relentless spirit.

We don’t compromise — not on our values, and not on our quality. That’s why all Walk-On Nutrition products are:

MADE IN THE USA Manufactured in certified, state-of-the-art facilities that meet the highest quality and safety standards.
SCIENTIFICALLY FORMULATED Developed through a collaborative process between Sam and top-tier U.S.-based manufacturers and nutrition experts.
FAITH-BASED & PURPOSE-DRIVEN Inspired by Jeremiah 29:11: “For I know the plans I have for you,” declares the Lord,“plans to prosper you and not to harm you, plans to give you hope and a future.” This verse is more than a guiding light — it’s our foundation.

FOR THE WALK-ONS OF THE WORLD

Our customers aren’t just buying supplements — they’re investing in themselves. Walk-On Nutrition is for:

  • The early risers and late-night grinders.
  • The student-athletes chasing scholarships.
  • The busy parents pushing through workouts.
  • The comeback stories still being written.If you're betting on yourself, we’re here to back you.

From Underdog to Entrepreneur

THE FOUNDER'S JOURNEY

Raised in Pascagoula, Mississippi, Sam Williams was no stranger to hard work. Whether he was running a landscaping business, managing agricultural operations, or grinding through construction jobs during school breaks, he carried the same values that would later define Walk-On Nutrition —discipline, resilience, and a purpose bigger than himself. As a walk-on offensive lineman for South Alabama, Sam balanced 6 a.m. practices, late-night study sessions, and weekend volunteer work — eventually earning a scholarship and the respect of coaches and teammates alike. Off the field, he pursued degrees in Exercise Science and Performance Nutrition, followed by an MBA, equipping himself with both the scientific and business knowledge to launch a supplement brand that could truly stand apart.

With Walk-On Nutrition, Sam combined his passion for health and fitness with his entrepreneurial spirit — all under the banner of faith.

JOIN THE WALK-ON MOVEMENT

When you choose Walk-On Nutrition, you’re not just choosing clean, effective supplements. You’re choosing:

  • A story you can relate to.
  • A mission you can believe in.
  • A community that believes in you.

Because betting on yourself isn’t easy — but it’s always worth it.